Shine On Sierra Leone — 9-Mile Scroll for Schools
The 9-Mile Scroll was built to move people, literally and emotionally. Inspired by the daily nine-mile trek children take just to reach school, we created a digital experience that made that distance impossible to ignore. A website that scrolled for nine full miles. Out-of-home. Print. Film. And a purpose-driven Instagram relay starring celebrity advocates like Zoë Kravitz and Rosario Dawson. The campaign earned international awards, was recognized by Fast Company, and, most importantly, raised the funds to build a new school closer to home.
