LA County high school of the arts — Born To Create

For over 600 students at the Los Angeles County High School for the Arts, creativity isn’t an elective, it’s everything. We launched Born to Create as a bold new brand platform and campaign for LA’s most vital and prolific public arts school debuting at their annual Hollywood gala, and helping raise a record-breaking $300K in one night.

The campaign then rolled out across the school’s digital and social channels, becoming a platform to tell student stories and showcase their talents to a wider public. I directed the films, and it was an absolute honor to collaborate with such remarkable young artists—creators who don’t just dream in art, but live in it.