LA County HIGH SCHOOL OF THE ARTS, Born To Create

For over 600 students at the Los Angeles County High School for the Arts, creativity isn’t an elective, it’s everything. We launched Born to Create as a bold new brand platform and campaign for LA’s most vital and prolific public arts school debuting at their annual Hollywood gala, and helping raise a record-breaking $300K in one night.

The campaign then rolled out across the school’s digital and social channels, becoming a platform to tell student stories and showcase their talents to a wider public. I directed the films, and it was an absolute honor to collaborate with such remarkable young creators who don’t just dream in art, but live it.