ABOUT ME.
Currently a creative leader, entrepreneur, agency collaborator and club soccer coach. Previously, ECD, GCD, CD, and writing lead for brands that shaped culture at agencies that shaped the industry. I’ve directed some, produced plenty, and worked both agency- and client-side.
I’ve managed multidisciplinary teams, budgets, timelines, stakeholders, and more than a few strong opinions. Built global campaigns across every platform, led pitches, launched a nonprofit, and crafted stories—from the world’s biggest stage, the Super Bowl, to its furthest corners, Sierra Leone.
My work has been recognized at all the top award shows and driven record-setting results. None of it possible without all the brilliant people I’ve worked with. That said, the projects I’m proudest of sometimes fly under the radar. A youth soccer club that’s making history. A small architectural firm that found its brand voice. A social purpose platform that made someone, somewhere, a little braver in their life.
I love big, bold thinking, collaborating with kindred minds, and rolling up my sleeves to take on whatever the moment demands, like the time I drove a 7-hp, four-stroke rickshaw 2,500 miles across India, or climbed 22,000 feet on the highest mountain in the Western Hemisphere. (True stories.)
EXECUTIVE CREATIVE DIRECTOR / WRITER (FREELANCE)
Clients: Reddit / Wolfgang LA / Gallegos United / David&Goliath / LERMA / 180LA
Some Place Good, Inc., Executive Creative Director & Founder
My creative studio and entrepreneurial side hustlle. Built for brands and startups that want big thinking without big-agency overhead. We focus on branding, advertising, production, product design, and creative consulting. Nimble, collaborative, and built to make things happen.
Clients: City of Los Angeles / BOLA Street Soccer / SAINT Architecture
The Greenhouse, National Executive Creative Director
Launched TELUS’ first national integrated social purpose and campaign platform, “Let’s Make” / Led & managed departments in Vancouver, Toronto, Montreal / Oversaw all business lines for TELUS, Canada’s third largest telecommunications co and first most giving company
David&Goliath, Group Creative Director
Helped CA Lottery become #2 ranked lottery in the US / Pitched and retained the Lottery account for an industry-record 12 years straight / Set numerous sales records for Scratchers brands / Kia Soul in top 3 most viewed campaigns in automotive history / Produced top 10 funniest Super Bowl commercials / Won numerous international and national awards for multiple clients
BBDO Canada
Produced award-winning work for Frito-Lay and Canada’s first Paralympics campaign
TAXI
BMW MINI “MINImalism” 8th most awarded website in the world / Led and won pitch for Toronto FC / Launched Amp’d Mobile
TBWA\Toronto
Produced award-winning work for Adidas, Nissan and Infiniti
Lowe Roche
Went from an intern to a bonafide full-time, paid ad guy, winning multiple awards in the process
Awards & Recognition
Cannes Lions / The One Show / CLIO Awards / Adweek / Ad Age / Effies / FWA / Creativity Mag / Fast Co. / TMZ / Saturday Night Live / Madison Ave Ad Walk of Fame / London Int’l Awards / NY Festivals / Communication Arts / Lurzer’s / Marketing Awards / ADCC / TBWA Disruption Awards / Coupe Design Annual / Applied Arts / Young Guns Int’l / Globe & Mail / National Post
Brand Experience
Reddit / DoorDash / Adidas / California Lottery / New Amsterdam Vodka / Kia Motors / TELUS Communications / Today, I’m Brave / BMW MINI / LA County High School of the Arts / Starbucks / Shine On Sierra Leone / Skittles / Frito-Lay / Toronto FC / Weignart Society / Canadian Paralympics / Twix / Fresca / Aquafina / Johnston & Murphy / Dodge / Comcast
Education
B.A. University of Victoria, History & Film Studies
Humber College, Post-grad Media Copywriting, Honors
Panels & Affiliations
2026 LeBook, Connections & Awards, Jury Member
2025, AICP Judge, Cause Marketing / PSA
2022, AICP Judge, Experiential Category
2021, AICP Judge, Purpose-driven Category
2017-2023, LeBook Connections, Jury Member
2017, Lafleur’s National Lottery Conference, Guest Speaker