New Amsterdam Vodka — pour your soul out

This national rebrand wasn’t just New Amsterdam Vodka’s first national 360° campaign. It was a rallying cry for a new generation. A toast to those who go all in. We met millennials and Gen Z where they lived, scrolled, and streamed. Three days after its NBA Finals debut, the anthem film racked up 4M+ views, 12M impressions, and industry buzz. More importantly, it poured serious momentum into sales, driving over 5 million cases in record time.

The campaign was integrated from day one. Social, digital, events, and streaming all played key roles. We took over YouTube mastheads, dropped a national Snapchat filter, owned Spotify’s homepage, partnered with Complex, sponsored events, and drove PR.

One message, consistent everywhere. One idea, optimized for every channel. The result: a platform with staying power.