Pour Your Soul Out wasn’t just New Amsterdam Vodka’s first national 360° campaign. It was a toast to a new generation, to those who go all in. We served content straight to millennials and Gen Z, everywhere they consumed it. Three days after its NBA Finals debut, the anthem film had 4M+ views, 12M social impressions, and industry buzz. Most importantly, it poured momentum into sales, driving 5M+ cases in record time.

The campaign was integrated from day one. Social, digital, events, and streaming all played key roles. We took over YouTube mastheads, dropped a national Snapchat filter, owned Spotify’s homepage, partnered with Complex, sponsored events, and drove PR. One message, consistent everywhere. One idea, optimized for every channel. The result: a platform with staying power.