NEW AMSTERDAM VODKA, Pour Your Soul Out
This rebrand wasn’t just New Amsterdam Vodka’s first national 360° campaign. It was a rallying cry for a new generation. We met millennials and Gen Z where they lived, scrolled, and streamed. Three days after its NBA Finals debut, the anthem film racked up 4M+ views, 12M impressions, and all sorts of industry buzz.
Most importantly, it put New Amsterdam at the top of people’s minds while pouring serious momentum into sales, and driving over 5 million cases in record time.
Every touchpoint was integrated from day one. Social, digital, activations, and streaming all played key roles. We took over YouTube mastheads, dropped a national Snapchat filter, owned Spotify’s homepage, partnered with Complex, sponsored events, and drove PR. One message, consistent everywhere. One idea, optimized for every channel. A platform with staying power.
