CALIFORNIA LOTTERY
At David&Goliath, I oversaw all creative across broadcast, digital and social for the CA Lottery. Here’s some of the work that’s helped put the California Lottery on the brink of becoming the #1 Lottery in the US while contemporizing the brand and attracting new players across markets and demographics.
TRIPLE JACKPOT SCRATCHERS
TRIPLE THE FEELING
BLACK SCRACTHERS
DREAMS START IN THE BLACK
SUPER TICKET SCRATCHERS
THE BIGGEST SCRATCHERS TICKET EVER. LITERALLY.
7 SERIES SCRATCHERS
THE SUMMER OF 7s
(Director: Greg Buri)
LUCKY LIFE SCRATCHERS
$5000 a week for 25 years.
MONOPOLY SCRATCHERS
PLAY FOR REAL
HOT STREAK SCRATCHERS
GOING ON A HOT STREAK HAS NEVER BEEN EASIER.
SET FOR LIFE SCRATCHERS
$20,000 A MONTH for 25 years straight
SUPERLOTTO PLUS
FROM SIX LUCKY PICKS TO SIR LUCKY PANTS
X THE MONEY SCRATCHERS
MULTIPLE THE EXCITEMENT WITH UP TO 100X THE WINNINGS
