LA CITY UNITED, High-Level Soccer Minus The Insanely High Price Tag

I created the identity for LA’s first elite, city-sponsored youth soccer club, also the first model of its kind in the United States, designed to unify communities across Los Angeles under one standard. From crest to campaign, merchandise to voice, every element was built to carry weight. This wasn’t recreational branding. It needed credibility. It needed aspiration. It needed to feel earned.

In just two years, the club has grown from 8 teams to more than 40 becoming a symbol of access, ambition, and belief across LA’s neighborhoods. A badge built for the city. A culture built for the future.